Eventos agroalimentarios y de productos típicos: instrumentos de promoción para un territorio del sur de Italia

Donatella  Di Gregorio; Arturo  Guida; Valentina Rosa  Laganà; Serafino  Cannavò; Agata  Nicolosi

doi:10.3989/pirineos.2022.177002

Autores/as

Donatella Di Gregorio Università degli Studi di Reggio Calabria https://orcid.org/0000-0001-9534-3791
Arturo Guida https://orcid.org/0000-0003-4419-4030
Valentina Rosa Laganà Università degli Studi di Reggio Calabria https://orcid.org/0000-0002-2738-9138
Serafino Cannavò Università degli Studi di Reggio Calabria https://orcid.org/0000-0002-3713-9300
Agata Nicolosi Università degli Studi di Reggio Calabria https://orcid.org/0000-0002-6533-0719

DOI:

https://doi.org/10.3989/pirineos.2022.177002

Palabras clave:

Productos agroalimentarios, áreas de montaña, Análisis de Redes Sociales, trufas, NWFP, progreso económico, ferias

Resumen

Para la mayor parte de las zonas serranas, montañosas y del interior, los productos agroalimentarios locales y típicos representan una importante herramienta para generar ingresos, garantizar la seguridad alimentaria y nutricional, dando respuesta a las necesidades humanas básicas y al deseo de mejorar la calidad de vida. La supervivencia de estas áreas está fuertemente ligada a la persistencia de estos productos, que, además de tener que ser rentables para las comunidades que los producen y que viven de ellos, también deben imponerse en el marco de la competitividad que imponen los mercados. De hecho, sucede que, para muchos de ellos, si bien las condiciones de producción garantizan la calidad y la seguridad alimentaria, no se puede decir lo mismo de su capacidad para competir con la mayoría de las producciones semi-industriales. Gracias a una encuesta a los consumidores, este estudio propone una evaluación de las relaciones entre los eventos / manifestaciones gastronómicas y vinícolas de un área de interior del sur de Italia y algunos productos alimenticios locales que se ofrecen en los puestos de comida con motivo de tales eventos. Desde el punto de vista metodológico, se optó por aplicar el “Análisis de Redes Sociales” (ARS), comparando los eventos gastronómicos, folclóricos y culturales que se detectaron en la zona y con algunos productos alimenticios locales presentes en los puestos. El área considerada es muy interesante en cuanto a los productos típicos y tradicionales, entre los que la trufa es la menos conocida y extendida, y sólo ha comenzado a consolidarse recientemente. Los resultados mostraron que algunos de los productos tomados en consideración son recurrentes, es decir, siempre presentes en los diversos eventos de la zona, otros menos. Los datos muestran el atractivo que estos eventos y jornadas gastronómicas son capaces de suscitar en los consumidores y el interés y propensión a comprar los alimentos de tradición local. En particular, los turistas buscan la experiencia de la gastronomía local y la cultura e identidad del destino visitado. El análisis de estos datos proporciona información sobre la fuerza competitiva que pueden suscitar los eventos enogastronómicos y las producciones locales. Eventos y manifestaciones como los destacados en el trabajo ayudan a preservar la identidad y la autenticidad de las tradiciones locales.

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